The 7 Step Formula I Used to Build a $50 Million Dollar Online Business While Quarantined in My Home Office, Starting with a “Dumb” Idea & a Notepad

Plus the 2 Steps I Missed That Would’ve Put Us Over $100 Million in Sales


Warning: this has only been shared once at a mastermind that cost people $35,000 to attend…

My name is Kelly Felix...

And I must admit something embarrassing…

Not long ago I overheard some top marketers discussing me in private…

And what I heard was soul-crushing...

They said I was:
  • ​A Has-Been
  • ​Overrated
  • ​A One-Hit Wonder
And although the words pierced through me like a knife...

They were kinda right.

I had once been talked about in some circles as a “top marketer”…

But that was well over a decade ago.

My peers were now on stage with Tony Robbins or Richard Branson…

Changing the world.

Meanwhile I was sitting at home twiddling my thumbs…

Thinking about “the good ole days”.

I hadn’t created a massively profitable website in ages.

I wasn’t even sure if I knew how anymore.

Maybe there was just too much competition these days…

Or maybe I just wasn't as smart as I thought I was.

Or maybe...

I had gotten lucky in the past, and my luck simply ran out.

Stuck In the Olden Days

In 2005 I created a product that 500,000 people purchased.

It was an ebook called "The Rich Jerk".

I sold that company for a few million dollars…

And I thought I was a genius.

But being in my twenties and stupid…

I spent all the money in less than 2 years, until I was flat broke.

"Broke" as in…

Selling all of my stuff on eBay…

Going through a bitter divorce…

And my house going into foreclosure…

That kind of broke.

I was definitely less rich, and more jerk.

A Glimmer of Hope

Not long after that, I was fortunate enough to partner with some people who were smarter than me…

And I earned a healthy income for a couple years, working alongside them.

But nothing to get overly excited about.

When those partners ultimately moved on to new, more successful projects without me…

I was left scratching my head.

What should I do next?

Well, for the next 5 years I jumped on every trend I could, such as:

  • ​Selling t-shirts from Facebook ads
  • Creating a ​Shopify Store
  • ​Selling on Amazon FBA
  • Being an Entrepreneur "Coach"
  • ​Doing Affiliate Marketing
  • ​Orchestrating a Big Product Launch

None of it worked.

Meanwhile, my friends were posting pics of their new Lamborghini’s on my
Facebook feed every other day.


And those posts chipped away at my confidence...

Like death by a thousand cuts.

Was I a loser?

What was I doing wrong?

Maybe I truly was the Vanilla Ice of marketing…


A one-hit wonder.

But little did I know…

A simple email to my mom was about to change everything.

And help me finally discover exactly what I was doing wrong.

The Big Discovery…

I was writing an email to my mother… 

In an effort to help her qualify for a home refinance loan.

She needed a credit score boost to qualify for a better interest rate.

So I shared some tips with her…

About how I had recently raised my credit score from 481 to 810…

Using info I found scattered all over the internet.

Now this refinance could potentially save her hundreds of dollars every month…

And she lives on a fixed income…

So qualifying for it was a big deal to her.

And not long after using my credit repair tips…

I’m happy to say, she got the loan she wanted at an amazingly low interest rate…

And she was absolutely thrilled!

Anybody out there?

When I saw how much it affected her, I thought to myself “How many other people out there are in my mom’s situation?”

That gave me an idea.

What if I took the tips I had given my mom, and shared them online?

Would anyone find them, or use them?

I mean, credit repair sites are a dime a dozen.

I figured it couldn’t hurt to try though.

And maybe I could help a few people who were in a similar situation.

So I posted the notes on an online credit forum.

That way people didn’t have to comb through the internet day and night like I did…

Trying to piece together all of the best information.

Over time, I occasionally checked in on my post.

Not really thinking much of it.

After a few months it ended up receiving 6 pages of replies…

With a lot of heartfelt thank-you messages.

And that made me feel pretty good. 😊

Don't Stop Now

So I thought, what the heck, maybe I should go a step further…

And try to help even more people fix their credit.

I got on Click Funnels and made a very simple one-page website (since I’m not a techie)…

And I shared my credit-repair tips on it…

The same ones I had shared with my mom.

But this time I jazzed my notes up a bit, going into even more detail…

Including how I filed 12 lawsuits against companies like Equifax, Amex, Transunion, Experian, and a bunch of debt collectors.

And detailing how I won 11 of those cases...

All while being so nervous that I could barely put 2 sentences together without stuttering in front of the judge.

Ready for Prime Time

While reviewing my little one-page website over and over…

I started to realize that the guide I was putting together...

Was exactly what I wished I had myself, when my own credit was terrible.

It was so simple, yet so good, and easy to understand.

I realized I might be able to charge money for it.

After all, I had put in hundreds of hours of research, gone to court, and learned the real do’s and don’ts of credit repair.

All on my own.

And a good credit score can easily save a person thousands of dollars, if not tens or hundreds of thousands.

Not to mention the stress relief, and all of the other benefits that come with having a good credit score.

So why wouldn’t I be able to charge a bit of money for it?

Me Against the World

Now this is the point where some marketers, or entrepreneurs might say this was a “dumb” idea…
 
Because “credit repair” is a massively competitive industry.

Billion dollar companies.

And thousands of mid-level to smaller companies.

All competing for the same people.

But I had pretty much failed at every other website I made over the previous 5 years…

So why not be willing to fail yet again?

I didn’t have much to lose.

My ego was already pretty decimated at this point anyway.

It was so bad that I had actually developed a debilitating case of “panic disorder” and “agoraphobia”…

Meaning I was so terrified of the panic attacks I had every day, that I wouldn’t even leave my house.

No shopping trips, no meetings with friends, nothing.

Everything was a trigger.

So I was "self-quarantined" well before anyone had even heard of Covid.

All in all, it wasn’t a good time.

I tried over 50 medications…

Like a pharmaceutical guinea pig.

Despite the side effects, I powered through each day as best I could.

Focusing on my credit repair website helped to take my mind off the fear and constant battle within my brain.

Thankfully I could work from home, keeping the scary outside world at bay.

Field of Dreams

I forged on, and organized my credit repair notes into a Microsoft Word document…
 
And then I put the guide up for sale, on my little one page website, for $19.95

I didn't really know what to expect.

“Oh well”, I thought. “Let’s just see what happens.”

I channeled my inner Kevin Costner, and thought maybe...

Just maybe…

"If you build it, they will come."

But...

I built it…

And nobody came.

So that was that.

Little Hinges Swing Big Doors

But just before I gave up altogether…

I thought, what if I got a little more creative?

My website was so basic.

I had been so focused on improving the credit repair tips...

That my website suffered, and it wasn’t very compelling.

It was ignoring the basic rules of marketing & copywriting altogether.

I mean at least I could try positioning my guide as being filled with credit repair “secrets” instead of just “notes”.

Sounds more interesting, ya know?

So I literally just changed the name of the product.

Could a simple change like that really move the needle, turning a losing website into a winner?

Well, wouldn’t you know it…

A few more people started trickling in here and there…

And some of them actually plunked down their cold hard cash for my newly renamed credit repair “secrets”!

Not only were there no refund requests…

My customers were over-joyed and thankful.

Maybe I was onto something here?

I began to think about how to reach more people.

How to cast a wider net, without breaking the bank.

Free Electricity

So I put up a little ad on Google…
 
Which meant when people were searching for “credit repair”...

My website would show up occasionally on the side of the page.

I budgeted the ad at $300 and hoped for the best.

And I’ll be damned if I didn’t make back $600 in sales in the first month!

Now I’m no math wizard, but that was $300 in pure profit…

For some simple notes that I had originally just sent to my mom.

I know $300 profit is nothing to get excited about…

But it was free money…

Enough to cover my home electric bill.

And free electricity was certainly better than nothing.

So that went on for a few months, getting my electricity bill paid by Google.

And I was pretty happy about that.

I was basically getting paid over and over...

For writing some helpful words one time.

Words that were already available on the internet for free.

But I had organized all of those words into a much more digestible, easy to understand format.

Rust Under the Hood


Next I aimed to really improve the sales message itself.

I truly believe that the single most important skill anyone can develop...

If they want to be able to make money forever...

Is copywriting.

There will always be a demand for a wordsmith who can convince people to open up their wallets.
 
But the problem is, I’m not a trained copywriter in any way.

Ever since I got started in the online marketing world in 2001...

I’ve always just kinda “winged it”.

And I’ve done that for 2 reasons:

1) I had found early success, without any formal training whatsoever. So why start studying now?

2) I don’t like reading… at all. It's difficult for me to sit still, and I get distracted easily.

But even so...

Over the years, I've picked up on some of the things that successful marketers do in their sales messaging.

For example...

I knew that I should incorporate my own personal struggle and story into the sales message…

My “hero’s journey”.

Detailing how I got into my bad credit situation in the first place…

Sharing how awful I felt…

And how I came out the other side in a much better place.

That way the audience knows I was once in their shoes...

And also because people tend to root for the star of a redemption story.

Like in the movie "Rocky".

The underdog…

The underestimated.

Those who rise from the ashes...

And become a force to be reckoned with.

I knew my redemption story would resonate with people because they could relate to my financial suffering.

Being denied loans and credit cards...

And even needing my mom to co-sign on a car for me.

It was embarrassing. 

And it caused me a lot of internal shame.

So I told my story...

With enough detail that people could feel the authenticity.

As I continued to do that, even more folks began to buy.

The site started making $3,000 a month in profit.

An Off-Hand Comment

Then something interesting happened...
 
I was having a conversation with a friend of mine…

And I showed him a few of the emails my customers had sent in…

With very detailed and emotional thank-you’s.

People who went from having the worst credit possible…

To buying homes and cars they never dreamed they would be able to own.

Again, I was just “organizing the internet” for these people.

I hadn’t really invented anything.

I had just created a “Cliff’s Notes” version of credit repair.

If you aren’t familiar with Cliff’s Notes…

They were these little pamphlets you could buy many years ago at book stores…

That would summarize popular books for you…

So you didn’t have to read the entire book.

In high school they were very helpful for lazy students who had to write book reports.

My customers were essentially getting a well-organized summary of how to do credit repair for themselves…

Quickly and easily.

Without having to go through trial and error…

Or hiring an expensive company to do it for them.

Once my buddy saw the testimonials I was getting...

He said “This is not normal”…

"You’re sitting on a goldmine."

And I knew he was right.

I had created a real business that was both profitable, AND was actually helping people improve their lives.

Talk about a win-win.

Unlimited Potential

What started out as an email to my mom...

Now had the potential to change lives.
 
I just needed to get the word out to more people.

And if I wanted this product to go mainstream...

I needed to bite the bullet, and study some of the greatest copywriters in history.

After all, there was a reason they were great and I wasn't.

But in order to free up the time to commit 100% to this project...

I needed to drop everything else I was working on.

I was dabbling in a lot of projects at the time...

But nothing that was particularly exciting or profitable.

I was more like a jack of all trades, and a master of none.

I was spread too thin.

And that was the moment I realized the reason I had gone through such a dry spell for the past 5 years…

I was always working on too many things at once...

And I wasn’t passionate about any of them.

I was just trying to make money with this trend or that trend.

But with credit repair, I had gone through the process myself…

So I really knew what my customers were going through...

But more importantly, I knew exactly how to help them.

I also had a burning desire to "get revenge" on some of the companies that I consider the scumbags of the finance world.

Very similar to what Tyler Durden felt at the end of "Fight Club"...

Or what Elliot wanted to accomplish in the tv show "Mr. Robot".

Ending everyone's debts.

I would just go about it by legally exploiting a few loopholes.

So I dropped everything, and committed to only working on "credit  secrets”.

I mean, worst case scenario, I would end up helping some people...

And not making much money…

But I’d probably still earn some good karma points in the universe or something.

Best-case scenario, I could help a TON of people…

While "sticking it" to the greedy corporations...

And not only would my family get free electricity…

But maybe we’d get a car paid off…

Or a few mortgage payments covered.

Ya never know!

Little did I know, we would end up being able to purchase a $2.4 million dollar house, have our cars paid for, and be able to put a nice chunk of change into long term investments, some bitcoin, our kid’s futures, and much more…

A Little Help

My wife Alison was so moved by the tearful videos people were sending in…
 
She offered to join me and be our lone customer service representative...

Answering any comments or questions that were sent in.

Since most of the messages were very uplifting...

It was a pretty feel-good job for her.

Messages from people like Brian Murray (below).

This guy was so appreciative of our help, he actually flew out to San Diego to shake my hand and thank me in person.

And I made sure to have a camera ready!

(Fair warning - we both shed a few tears)

Too Excited to Sleep

I knew it was time to go all-in.
 
For the next several weeks I hunkered down in a little studio apartment we have in our backyard, away from the main house.

I needed to completely re-program my marketing brain.

And truly learn to craft words that sell.

Muscles that don’t get exercised don’t grow.

And my marketing muscles felt more like love handles.

So it was back to basics.

I spent days and nights devouring every noteworthy "copywriting" and “direct response marketing” book I could.

Even if I only learned one solid tip from a book or course, it was well worth the time & money spent.

I gravitated to studying the all-time greats of marketing and copywriting…

- David Ogilvy
- Gary Halbert
- Dan Kennedy
- Clayton Makepeace
- Craig Clemens
- Chris Haddad
- Travis Sago
- Jon Benson
- Russell Brunson
- Evaldo Albuquerque

Just to name a few.

When I wasn’t reading, I was watching Youtube videos....

And studying salesletters...

I would get the best sales videos (VSL's) transcribed, so I could really study them.

It was all marketing, all day. Every day.

I hardly slept.

I listened to Eye of the Tiger from the Rocky soundtrack on repeat...

Meanwhile, the apartment began to look like the sanitation department had gone on strike.

Dishes and trash piled up everywhere.

Empty cans of Red Bull were scattered about.

I think I may have personally smelled worse than the room itself.

But I was “In the zone”.

It wasn’t long before light bulbs began to go off in my head…

And my previously dormant creative juices were starting to kick in.

I wrote notes to myself daily, with bullet points such as:

 1) Sell a NEW way to make an OLD tired concept work - i.e. "I discovered a secret 11 word phrase hidden within the credit laws, that legally forced companies to remove my bad credit."

 2) Use “fascinations” to peak curiosity – i.e. "On page 39 you’ll discover the little-known company that will approve ANYONE for a $25,000 Platinum Visa, regardless of their credit score."

 3) “Punched in the Gut” story - Tell an emotional Hero's Journey that they can relate to. (And just for a minute . . . not for long at all . . . I thought about the gun in the safe, in my closet . . . and my life insurance policy. And that maybe, if it looked like an accident, my family really would be better off without me.)

 4) “It’s not your fault” -  i.e. people want to know it’s the greedy bankers and credit card companies at fault, and that the deck was unfairly stacked against them from the start. It's US versus THEM.

 5) Use the Hemmingway App - 3rd grade level, conversational writing is the ultimate goal when selling.

 6) Upsell #1 should be DFY - i.e. something that makes the core product even easier to use, or completely "Done For You".

 7) Bonuses - they should be so good that people would buy the initial product just to get them.

 8) Be a Shepherd to the customers once they’re inside – give them more than they expect (Over-delivering with unannounced bonuses).

 9) Avoid Analysis Paralysis by "moving fast and breaking stuff". Nothing needs to be perfect.

 10) Anchor a high price - compare your price to the cost of everyday items  (For the less than a tank of gas you can turn your financial life around).

There are about 37 other important things I learned about copywriting, and I'll share those with you a bit later...

I Took the Red Pill

After weeks of studying the greats...

I began to feel like Neo in the Matrix, clearly seeing the exact path to take.

It was time to stop studying, and time to start “doing”.

So I put all of my energy into creating a sales video...

Detailing the many benefits of my credit repair “secrets”.

At first it was one of those “white board” videos...

Where you see a hand drawing on a white board, as a narrator reads the message out loud.

And it turned out awful!

First off, the guy had a huge arm, and it kept covering up the pictures as he was drawing…

Second, his arm had more hair on it than an 800 pound gorilla.

When I say hairy, I mean HAIRY.

Hair so thick, it made me nauseous to watch his arm jostling around.

This video wasn’t going to sell anything except an electric razor.

A Symphony of Words, Music & Imagery = $$$

I was relentless.
 
I kept trying and failing.

Editing the sales message over and over and over.

No whiteboards.

No Neanderthal arms.

No gimmicks.

Just a simple video with text, stock images (of people in despair) and scary music.

Until I got it just right...

Like this:
Then the video went on to reveal how the big banks actually want you to have bad credit...

So they can charge you more fees and higher interest rates…

Putting you in a financial hole that’s almost impossible to dig out of.

How they purposely target young and ignorant college students who have no idea how credit works…

Hoping they make a mistake.

All while the CEO’s of those companies live in multi-million dollar mansions...

Eating Filet Mignon at fancy 5-star restaurants...

Getting chauffeured around in a Rolls Royce.

And how the credit bureaus are in bed with the banks...

Even as they openly admit to having over 50 million errors in their records…

Errors that lead to many consumers unnecessarily suffering…

And I mean people suffering, as in losing their homes, marriages ruined, and committing suicide.

That kind of suffering.

All in the name of profits.

It’s a pretty grim scenario.

Then there's the debt collectors operating like the modern-day mafia...

Harassing you, your neighbors, and your family members through constant phone calls and nasty letters.

Sometimes even knocking on your door, or calling you at work...

Threatening to garnish your wages, sue you, or even send you to jail.

And there’s only one cure to make all that pain go away…

"Credit Secrets"

That was the gist of it. 

The 7 Steps

The 7 step process for our sales video was…

1. Identify and agitate their pain points.
2. Show them how I was once in their shoes.
3. Present the solution to making their pain go away, like mine did.
4. Back up my solution with proof and testimonials galore, to alleviate any possible objections.
5. Offer the solution at a very reasonable price with lots of juicy bonuses.
6. Close with an irresistible guarantee (such as double your money back and you can keep the book as my gift to you)
7. Include a reminder of the pain they will endure if they pass on this opportunity.

There you have it… now you don’t have to read all of those marketing and copywriting books! 😊

And just a sidenote here, because people often ask:

Only ONE customer took us up on our double your money back guarantee. 1 out of over 328,000 (I find that fascinating)

So that's it.

That was the foundation of what became a HUGE business.

Scaling to $50 Million+

Obviously a lot more went into taking the business from a one page website to a $50 million dollar success story.

We did Facebook ads.

We did native ads.

We did direct mail.

We did Youtube ads.

We did email.

We worked with affiliates.

We pretty much did it all.

I got a crash course on the do’s and don’ts of each part of running a successful business.

We even did TV….

We partnered with Larry King and did an infomercial.

And it became the #1 Infomercial on American Television


The infomercial world is a whole other story altogether.

It’s fascinating really.

And it's MUCH cheaper than people think it is.

For example, you can have a 30 minute show on at 2am in New York, for as little as $20 per airing.

Meaning I only needed to sell one copy of Credit Secrets to break even.

I see so many brilliant marketers online, and I always wonder why they seem reluctant to advertise on TV.

People will advertise on Youtube all day, but not on broadcast television or cable.

It’s the strangest thing.

To me, television is a forgotten medium.

It’s very underestimated.

Maybe that’s because so many people have been “cutting the cord” and switching to streaming services like Netflix.

But I can tell you that our infomercial did very well…

To the tune of 328,000 buyers (before I sold the company).

The show is still on TV right now.

We also had an email subscriber list of over 1 million people.

So there are definitely still people watching TV.

And if you’ve seen how bad and corny infomercials are these days...

It doesn’t take much creativity to stand out from the rest.

Information is King

At the end of the day I was selling a book.

So no matter what medium I used to advertise…

I was still just selling an “info-product”.

Information that was already out there available.

But scattered in a confusing way.

I just organized it.

And then I built a sales funnel tailored to each advertising source.

For example, the people coming to us from an article on Yahoo...

Would see a completely different message and offer than the people who saw us on TV and Googled us.

The people who called our 800 number would hear something completely different than the online messaging.

It's all very precise.

I’d like to say I’m a genius, but the truth is, there’s a recipe to the success of Credit Secrets.

No matter what medium you are advertising on…

To sell an informational product...

Where you are just selling words that you organized from the internet…

There’s a detailed blueprint to follow.

I’ve used it 4 times now, and each time my business did 8 figures.

That’s $10 million+

I have a couple of new businesses using the formula RIGHT NOW...

They're each on pace to be 7-9 figure success stories.

So it really isn't your fault if you haven’t created a massively successful info-product business.

You just don’t have the blueprint.

And there are so many fake-gurus out there peddling nonsense...

Pretending they know how to help you.

So I don't blame you if you've become overwhelmed or jaded.

Creating Your Own Successful Info-Product Business

Here are just a few quick examples of info-products:

- Cookbooks
- Meal Plans
- How to Lose Weight
- How to Grow Your Own Food
- How to Make Money as a Mystery Shopper
- How to Buy Wholesale Goods from China
- How to Negotiate & Persuade People
- How to Buy & Sell on eBay
- How to Win Your Ex Back
- How to Meditate
- How to Get Rid of Panic Attacks
- How to Survive the Next Big Market Crash
- How to Build Your Own Solar Panels
- How to Grow Succulents

The list goes on and on...

They all typically fall under one of these 3 major categories:

Health, Wealth, or Love.

If you go to Clickbank.com, you can see thousands of examples of info-products for sale…

Or if you go to Youtube or Google and search “How to”...

The search will auto-populate suggestions showing what most people are searching for...

In all sorts of categories.

And remember, it doesn’t matter if it already exists, because…

The key is, YOUR info-product should promise (and deliver) a new breakthrough on an old idea.

So that you stand out from the rest.

Instead of “How to Lose Weight”…

You could sell…

“An Ancient Method Recently Uncovered by Scientists in Peru, Done 5 Minutes Before Bed, that Forces Your Body to Burn Extra Fat While You’re Asleep”

Next you would "pre-sell" people with an "advertorial"...

Which is a page that looks similar to a news story...

Hosted on a trusted site like USAtoday.com

And that “advertorial” would direct people to your website after "warming them up"…

Then your sales video would close the deal, selling your weight loss “secret”.

That's another (very generalized) part of my blueprint.

For example, with "Credit Secrets"...

Our advertorial pre-sell page was hosted on USAtoday.com - a major news website.

So the name recognition and authority from USAtoday.com got transferred over to us...

And baked a lot of trust into the article immediately.

I have a list of dozens of major news outlets who allow presell articles like that...

Including the costs, who to contact and more. (And I'll give you that list)

Because pre-selling is important.

But it’s only the beginning.
I'm Pulling Back the Curtain on it All...

I’ve put together a video blueprint of everything I did to create a $50 million dollar business from scratch.

You'll Learn the Secrets to:

- Creating the perfect pre-sell “advertorial” page that warms people up

- Creating a VSL (video sales letter) that converts “cold traffic” (people who have never heard of you) into customers

- Creating the perfect upsell (if your first upsell doesn’t convert, your business is dead on arrival)

- How to split-test ONE page above all others (nobody does this) and increase profitability by 20% instantly

- What to do on your thank-you page, after people order (crucial, and 99% don’t do this)

- The #1 email that makes the most sales (nothing else even comes close)

- How to significantly increase your AOV (avg order value) on DAY ONE, without selling any extra products

- How to create & include a free bonus that makes you extra money on autopilot

- How to make sales on 80% of incoming calls, and 25% of outgoing calls, without hiring a single person

- The simple “10 second trick” to use at the end of every phone call that got us an added $100k/month in profit, without needing the caller to purchase anything extra

- Putting together a customer service team for FREE, who are better than any paid person could ever be (I’ve never seen anyone else do this)

- The #1 selling Facebook ad that drove $1 million per week in sales for us

- Our top converting advertorials

- All of our native ad winners (as well as those that didn’t work)

- How to make a cheap infomercial in ONE DAY that outsells the companies spending millions

- The one thing to NEVER do on an infomercial (this cost us millions in profit and is a huge takeaway)

- A sneak peak inside my other thriving businesses, that I'm running right now

- I also recently filmed several new tv infomercials in various industries, and I'll share them with you... including details on how they're doing, how much they cost etc

- And much more… (including some special surprises)

If you want to build a multi-million dollar online business, that sells information...

You're in the right place.

And if you're curious about how well an "info-product" company can do...

Last I heard, Agora Financial was a $2 billion dollar company...

Selling nothing but information.

And don't worry...

If you don’t have anyone to help you create your info product...

Or enough confidence or experience to do the marketing for it...

I'll share the freelancers I use for EVERYTHING, and they charge very reasonable rates.

Why Should You Join Underestimated.com?

Because I'm giving you the exact A to Z blueprint that I wish I had when I was frustrated year after year...

When I was failing over and over...

While everyone else seemed to be "killing it".

If you've ever felt like you were capable of more, but stuck in a rut...

I know exactly how you feel.

When I was struggling, I wish I had someone to hold my hand every step of the way.

A mentor who had “been there, done that”.

My pride kept me from reaching out to anyone for help.

Don't let your own pride get in your way.

This is an ego-free zone.

Wouldn’t it be nice to stop buying courses, watching webinars, reading books, or going to events...

Wouldn't it be nice to silently laugh when you see some joker on Facebook post about his Lamborghini for the 50th time...

Knowing that you can now afford one too?

While at the same time knowing that you don't need to flex on social media...

Because you are too busy running a successful business!

Wouldn't it be nice to just focus on ONE THING…

While you watch over the shoulder as I cover everything from A to Z.

To be a fly on the wall during the most epic case-study ever shared, on exactly how I went from ZERO to $50 million.

I’ll even share how I exited (sold) the business for another big payday on the way out.

There is nothing else like this anywhere. PERIOD.

What's Included...
Part 1
A 10 video series covering EXACTLY how I created and scaled  "Credit Secrets" from zero to $50 million, starting with just a notepad.
A step by step video series with nothing left out.
Part 2
Access to ongoing videos, showing my methods in action on several of my current businesses.
Follow along, as I provide regular updates of what I'm doing and why. What worked and what didn't.
Plus Over $30k+ in Bonuses:
Bonus #1
A Day with Dan Kennedy
We spent $19k for a private day with the Godfather of Marketing. 
Dan Kennedy gave us all of his recommendations, including the areas where we were missing out on additional revenue streams. 
You'll get the audio recording and see why he was worth every penny, and why we sent him another 75k later that day.
Bonus #2

The In-Law Method...

Named after my wife's parents who have made a very comfortable living doing something that ANYONE can do, working from home. 
Add this technique to your bag of tricks, and you'll have a steady income outside of the rat race forever.
This is the one you should share with your family & friends when they want to become their own boss.
Video walkthru included.
Bonus #3
I've been fortunate enough to be involved in the early success of many of today's top business leaders and marketers.
People who you may not have heard of, and some you most definitely have.
I sit down with them in candid, off-the-cuff interviews, where they let their guard down and get real about their journey.
Bonus #4
Advertorial Price Guide & Contact Sheet
This document took years, and tens of thousands of dollars to compile.
A good advertorial will presell your product before people even hit your page.
You will be shocked to see which very well known authority websites will partner with you, and "vouch" for your company or product.
Bonus #5
Donny Gamble's Affiliate Gold
Donny is the #1 affiliate in the world for the gold industry. His websites have generated millions of dollars in gold investments. One of his gold affiliate websites was acquired by a gold firm for $500k.
Thankfully he agreed to create a video series on exactly how to build a profitable affiliate website in the gold investing space.
I run the highest paying gold affiliate program in America, so this program shows you how to take advantage of that.
Bonus #6
Chris Haddad Copy Breakdown
Chris Haddad is the best story-telling copywriter in the game.
He's next to impossible to hire, but I was lucky enough to have him review a salesletter I paid another copywriter $10k to write.
Chris went through it and explained exactly what was right and wrong with it. It is truly a remarkable video to watch. The way he thinks is other-worldly, and this video is priceless. He single-handedly turned one of my salesletters into a monster that converts to cold traffic. And you will see him do that live and unfiltered.
Bonus #7
Rich Jerk Revisited
The entire story of "The Rich Jerk", which at one time was my most successful product, selling 500,000 copies from 2005-2008.
Every little thing you could ever want to know about the infamous RJ brand that people still discuss to this day. The past is the past, but people still ask me about it pretty often, so here ya go!
Bonus #8
Rolodex of my Freelancers
Access to the same freelancers I use for all of my own projects.
From creating content, to customer service,  SEO, Facebook ad management, VSL production,  copywriting, voiceover, and more.
They're all here.

***IMPORTANT NOTE***

This is Currently a NO UPSELL ZONE (but...)

While this website currently has no upsells, several of the free bonuses above will soon be removed, and only offered at an additional cost.
This is your last chance to lock in early bird pricing and get all of the bonuses free.

Actual Value

The secrets you will learn inside have only been shared once at a mastermind that cost people $35,000 to Attend…

You will pay less than one percent of that...

And I will give you the FULL STORY, not a condensed down version due to time constraints.

You will also get all 8 bonuses above, which are conservatively valued at $30k themselves. 

Join Now at Early Bird Pricing to Watch the Entire Video Series on How I Scaled My Info Product Business from Zero to $50 Million in Sales:

Refund Policy – 100% refund with 30 days
What People Are Saying Now:
Craig Clemens, Co-Founder of Golden Hippo Media
"Kelly Felix is one of the smartest marketers in the history of the internet. I was able to create my first 7-figure business directly because of something I learned from Kelly."
Josh Elizetxe, Owner of Snow Teeth Whitening ($100 million+ in sales)
"Kelly is a marketing genius and a pioneer on so many fronts. When he speaks, I listen!"
Travis Sago, Owner of Million Dollar Offer Mojo
"Give Kelly Felix a bottle cap. He'll trade it up for something more valuable. Give him a bit of time and he'll have traded that bottle cap for an empire."
Chris Haddad, Owner of Digital Romance & multiple #1 Clickbank bestsellers
"Behind Kelly Felix's terrifying stare lies one of the absolute smartest marketing minds in the world (not to mention one of the best teachers of marketing.) If you get a chance to learn from Kelly and you don't, it means you're a big dum dum head."
Jon Benson, The Billion Dollar Copy Coach
"There are many fantastic marketers in the world, but only a few true innovators. Kelly Felix is one of them - innovator of copy, positioning, production, and delivery. The man's influence will be felt and appreciated for decades to come...which is like millennia in Internet marketing terms."
Justin Brooke, Owner of AdSkills.com
"I made my very first sale online using Kelly's ads to article method. Then I went on to build a million dollar company from that same strategy. In an industry loaded with pretenders, I can always count on Kelly for the real practical strategies."
Greg Morrison, Co-Founder of OMG Machines
"Kelly Felix is the reason I found success online, not once, but TWICE. The first time was in 2006 when I found his product and made a bunch of money but was very young and went down the wrong path with my success. 

After maturing and starting broke again, I Googled him and found a newer product of his. Again he led me on the path to success and freedom from the 9-5, which I've been doing since around 2011."
Kevin David, 1 million Youtube followers and Amazon top seller
"Kelly is a legend. He builds and sells businesses most people only dream of. As OG as they come. Ignore him at your own peril."
Todd Herman, Author: "The Alter Ego Effect", & Coach to Pro Athletes & Leaders
“The problem with becoming a master at anything, is the inability to teach or show others all the nuances of how you did it. Kelly is the exception. Not only does he create incredible success for himself, he knows how to break it all down so others can create their own success too. He’s become the Obi-Wan of customer-getting online.” 
Tai Lopez, Tai Lopez.com - over 5 million followers on social media
"I remember stumbling on one of Kelly's first marketing campaigns. And I always thought it was genius."
Perry Belcher, Co-Founder of DigitalMarketer.com
"For as long as I can remember the online marketing space there has been a Kelly Felix. Kelly has always been an innovator from the Rich Jerk on. I’ve always admired his different slant and take on the industry. 

You can tell the true grit of someone by their longevity, and Kelly has proven his. 
Stefan James, Founder of Project Life Mastery (1 million Youtube subscribers)
"Kelly is one of the best internet marketers that I know. I hired him for coaching years ago when I was first starting out, and he gave me invaluable advice that helped me build my information product business. If you have the opportunity to learn from him, I highly recommend that you do!"
John Crestani, IMjetset.com
"I got started online with Kelly's training, and now I run an 8 figure business with 350,000 Youtube followers. Kelly is the real deal."
Some Stats from my "Credit Secrets" Business
Join Now at Early Bird Pricing to Watch the Entire Video Series on How I Scaled My Info Product Business from Zero to $50 Million in Sales:
Refund Policy – 100% refund with 30 days
My family and I on the shores of Del Mar beach in San Diego.
(believe it or not I have even more kids who didn't fit in the picture!)
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