1) Sell a NEW way to make an OLD tired concept work - i.e. "I discovered a secret 11 word phrase hidden within the credit laws, that legally forced companies to remove my bad credit."
2) Use “fascinations” to peak curiosity – i.e. "On page 39 you’ll discover the little-known company that will approve ANYONE for a $25,000 Platinum Visa, regardless of their credit score."
3) “Punched in the Gut” story - Tell an emotional Hero's Journey that they can relate to. (And just for a minute . . . not for long at all . . . I thought about the gun in the safe, in my closet . . .
and my life insurance policy. And that maybe, if it looked like an accident, my family really would be better off without me.)
4) “It’s not your fault” - i.e. people want to know it’s the greedy bankers and credit card companies at fault, and that the deck was unfairly stacked against them from the start.
5) Use the Hemmingway App - 3rd grade level, conversational writing is the ultimate goal when selling.
6) Upsell #1 should be DFY - i.e. something that makes the core product even easier to use, or completely "Done For You".
7) Bonuses - they should be so good that people would buy the initial product just to get them.
8) Be a Shepherd to the customers once they’re inside – give them more than they expect (Over-delivering with unannounced bonuses).
9) Avoid Analysis Paralysis by "moving fast and breaking stuff". Nothing needs to be perfect.
10) Anchor a high price
- compare your price to the cost of everyday items (For the less than a tank of gas you can turn your financial life around).
SIDENOTE: I'll share 37 other major notes & takeaways with you a bit later...